2009 Local Online Ad SpendingChicago, IL$461.7 MillionWhat's Being Spent In Your Market?
New Report - 'Economics of Search Marketing' In our latest research and analysis paper we discover the local search-advertising marketplace may be headed for a shakeout where less-sophisticated affiliates and resellers of search advertising could see their business models collapse and their advertisers flee. Scooping up the business will be savvy affiliates and resellers who are able to optimize SEM performance through software tools and reporting that show actual ROI to advertisers.  Blog: Local online advertising may be upPosted By: Gordon Borrell on 2009-06-30 12:37:14  We take a lot of pride in our projections, which have been on target year after year. But we may have been far too conservative earlier this year when we projected that local online advertising would grow 8% in 2009. At the end of the first quarter, the increase looked closer to 11%. When we finish collecting our second-quarter data in the next ... 'Direct Mail Falls, E-mail Soars' The Internet has put another print medium in its crosshairs: direct mail. The popularity of e-mail marketing is set to skyrocket as a result. This report details our forecast for a dramatic 39% drop in direct mail and corresponding rise in e-mail advertising – which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising. Increase Online Ad Sales Now We’ve just launched our new Interactive Revenue Accelerator Program designed to boost local online ad sales in your market. Our turnkey program brings an expert in to your market to educate your local prospects about the benefits of advertising on your Web site. Get a 300% ROI in days.
New LA$R Data Report Available
The Local Ad Spend Report (LA$R) provides a comprehensive view of ad spending and market share across all 11 media categories in any geographically defined market.
Predict The Future: Join Our Delphi Panel
Join your ad industry peers in helping Borrell Associates identify future advertising patterns. Our panel receives valuable sales insights from sharing this data.
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